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Privacy Notice updated on November 23, 2015
Aptus Health Holdings, Inc. and its affiliates, subsidiaries and divisions (collectively, the “Company,” “we,” “us” and “our”) value your confidence in us and respect your privacy. We have prepared this Privacy Notice to describe our policies and practices for safeguarding the personal information you provide to us, or which we obtain about you, through our services that link to this Privacy Notice. Our services include our websites, newsletters, mobile applications, reference tools, sponsored content, continuing medical education and communications (the “Services”).
Your personal information is controlled by Aptus Health Holdings, Inc., a U.S. company with its registered office at 55 Walkers Brook Drive, Reading, MA 01867-3274 USA. Irrespective of the country in which you reside or from which you supply personal information, you authorize us to use your personal information in the United States and any other country where the Company operates.
Aptus Health Holdings, Inc. is a wholly-owned subsidiary of Merck & Co., Inc., Kenilworth, New Jersey, U.S.A. (known outside the U.S. and Canada as MSD) (“MSD”), with its own independent employees, editorial process, business and financial operations, and governance. Aptus Health Holdings, Inc. maintains its information independent from MSD and maintains confidentiality of its customers’ information from MSD.
One of our primary goals in collecting information from you is to give you a meaningful, enjoyable and customized experience while using our Services and to allow us to develop new products and services that are relevant to you. Your personal information also allows us to provide specific services and features that are likely to meet your needs and preferences, and to customize our Services to make your online experience more rewarding.
In the course of using our Services, we may ask you to provide us with certain personally identifiable information (“Personal Information”) that we use to provide you the Services and to contact or identify you. The Personal Information we collect may include your name, contact information (e.g., address, phone number, fax number, e-mail address), as well as the following categories of Personal Information for the following purposes:
We automatically collect various types of aggregated, anonymized, and other information from devices (e.g., mobile, computer, laptop, tablet) used to access our Services (“Usage Information”). The Usage Information we collect may include unique Device ID (defined below), browser type and version, operating system, date/time stamp, IP address, domain name, referring URLs, statistics about the number of visitors to the website, the number of pages visited, click-stream data and user response rates. We may also use technologies, vendors or partners to assist us to record browser events such as keystrokes and mouse movements to compile a screen capture in order to analyze and improve the user experience. Where required by applicable law, we will seek your consent to collect certain Usage Information. Generally, we collect Usage Information in order to provide, maintain and optimize the Service, as follows:
Some of categories of Personal Information and Usage Information collected for the purposes identified above are required in order to use the Services, while others are not required to use the Services. For example, using your e-mail address to communicate with you in order to send you marketing communications about our latest products or services is not required to maintain the relationship we have with you. As detailed below, you control the choice of receiving marketing communications from us. Your decision not to provide Personal Information or certain Usage Information for purposes that are not required to use the Services (e.g., receiving marketing communications), will not prevent you from accessing the website, but may limit access to some parts of our Services.
We may combine your Personal Information with Usage Information and aggregate it with information collected from other users to attempt to provide you with a better experience, to improve our Services and to analyze how our websites and products are used. We may also use the combined information without aggregating it to serve you in a specific way, such as to deliver a product to you according to your preferences or restrictions, or for advertising or advertising targeting purposes (as detailed below). When we combine Personal Information with Usage Information in this way, all of the safeguards in our Privacy Notice apply.
Please note that under some laws, certain types of Usage Information described above may be considered personally identifiable information, and in such cases we will treat it as Personal Information.
Information Collected from Other Sources
We may occasionally supplement your Personal Information and Usage Information with information we receive from other sources including, but not limited to: (a) companies that provide our products or services by way of a co-branded or private-labeled website; (b) companies (e.g., health care, pharmaceutical, and medical device entities) that sponsor surveys or programs on our websites (the entities in (a) and (b), collectively, “Partner Companies”); (c) software applications; or (d) professional organizations, such as the American Medical Association, which we will add to the information which we already hold about you.
We do not knowingly collect or maintain personally identifiable or other information from any person under the age of majority. No parts of our websites, products or services are designed to attract anyone under the age of eighteen.
Disclosing Personal Information
We share your Personal Information with third parties only in the ways that are described in this Privacy Notice, as directed by you or as otherwise permitted or required by applicable law:
Some of these parties may be located in countries that do not provide an equivalent level of protection as your home country. Where required, we take appropriate measures to allow and secure the transfer of Personal Information about you to these recipients for the purposes described above and in order to comply with local data privacy laws. By using our Services, and providing us Personal Information about you, you consent to the international transfer of Personal Information about you to the above parties. We do not sell, rent or trade your Personal Information to third parties for their own marketing purposes, unless we explicitly obtain your consent.
EU/Swiss Safe Harbor
Aptus Health Holdings, Inc. complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Aptus Health Holdings, Inc., has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Aptus Health Holdings, Inc.’s certification, please visit http://www.export.gov/safeharbor/. If you have any complaints about our compliance with Safe Harbor protections, please contact us, as detailed under the “Contact Us” heading below, or your local Data Protection Authority.
We have a number of security measures in place to protect your Personal Information from unauthorized access, disclosure, alteration or destruction. Although no online service can guarantee the absolute security of your Personal Information, we are committed to implementing strong physical, technical and administrative safeguards.
These procedures include the use of firewalls, secure connections on our websites, and frequently the use of Secured Socket Layers (SSLs) to encrypt pages that collect Personal Information. Personal information is stored in limited access servers and physical access to our servers requires individual authorization and authentication. Only authorized Aptus Health Holdings, Inc. employees or contractors carrying out permitted functions are allowed access to Personal Information. In addition, each employee and contractor of Aptus Health Holdings, Inc. is required to sign a confidentiality agreement requiring him or her to keep confidential all Personal Information of users and customers. We regularly train our employees and contractors on proper use and handling of Personal Information. Employees and contractors who violate these policies may be subject to disciplinary action, termination of their employment and legal action. Our Service Providers are also required to maintain security measures similar to Aptus Health Holdings, Inc. Nonetheless, for added protection, we ask that you keep your login information and passwords confidential.
By using the Services or providing Personal Information to us, you agree that we may communicate with you electronically about security, privacy, and administrative issues relating to your use of the Services. If you have reason to believe that your interaction with Aptus Health Holdings, Inc. is no longer secure, please contact us immediately as detailed under the “Contact Us” heading below.
We hope you will be able to take an active role in your experience with us. We highly recommend that you confirm and update your profile regularly. You can update or change your profile, which includes Personal Information, online at any time by contacting us through e-mail or mail as detailed under the “Contact Us” heading below. You may request that we delete your Personal Information, but please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We will respond to your request for access to your Personal Information within 30 days. While updating your profile, you can select the type of messages and communications that you want to receive, which will further customize your experience as described below.
You have the right to access, correct and request the deletion of your Personal Information in accordance with applicable law. To the extent permitted by law, you are also entitled to oppose certain data processing practices or revoke previously granted consent.
Should you have any questions or concerns in connection with how we handle your Personal Information or wish to exercise your rights above, or make any other type of request, please contact us as detailed under the “Contact Us” heading below. Upon receiving such request, we may inform you about: (a) the information (including documents) that you or your legal representative will be asked to provide (if any) with your request; (b) timeframes to receive a response from us regarding your request; (c) forms and templates available for submitting the request (if any); and (d) how we will deliver the information to you (typically through copies of documents or data messages).
As described above, and in accordance with applicable law, we may provide you (via e-mail, mail, phone, fax, or similar technologies) communications promoting the Services of Aptus Health Holdings, Inc., our Partner Companies, and/or other third parties. When you receive marketing communications from us, you may indicate a preference to stop receiving further communications from us by “opting-out”: (a) via the unsubscribe instructions provided in the e-mail you receive; or (b) by contacting us directly as provided under the “Contact Us” heading below. Despite your indicated e-mail preferences, we may send you notice of any updates to our Privacy Notice and other service-related, non-marketing communications.
Certain features of our Services contain links to other websites and online services. If you choose to visit a third party service or an advertiser by clicking a banner ad or other links, you will be directed to that third party’s website or online service. The fact that we provide a link to a website’s content or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. This Privacy Notice is not applicable to the websites or content of any such third parties and we do not exercise control over third party websites or services. We encourage you to read the privacy notices of any such third party websites and services.
This Privacy Notice is subject to revision. If we make any material changes in the way we use your Personal Information, we will notify you by sending you an e-mail to the last e-mail address you provided to us, or by prominently posting notice of the changes on our website. Changes may be effective immediately for new users of our Services, unless the notice states otherwise.
For instructions on changing any of your privacy preferences, accessing or updating your Personal Information, or for any privacy or data protection-related questions, please contact us at Privacy@AptusHealth.com or:
Aptus Health Holdings, Inc.
Attn: Customer Service
55 Walkers Brook Drive
Reading, MA 01867-3274